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The ADDY® Awards recognize and honor creative excellence in advertising in both the professional and college student arenas. Gold ADDY® recipients are automatically forwarded to the district competition. District winners will be announced at the end of March.
The judges awarded Midland’s AMPM, Inc. Best of Show Electronic for “You”, a sales promotion video produced for Dow Corning Corporation. AMPM, Inc. was also awarded Best of Show Print for the self promotion holiday card and book, “We’re All Unique”. Best of Show Student was awarded to Emily Scheffler from Central Michigan University for the zine series, “Average Joe”. AMPM, Inc. was awarded Judge’s Choice for “Safe and Secure” and “Remember to Remember, Even if You Forget” posters created for Dow Corning Corporation. ClearRiver Advertising & Marketing in Midland was awarded Judge’s Choice for “Great Lakes Loon Campaign”, created for MidMichigan Health. Judge’s Choice was also awarded to RedPoint Design Direction for “Illustration and Design Advertising Signage” for Central Michigan University.
"The ADDY® Awards honor excellence in advertising and help set the bar for high creative standards in our region,” said Jill Allardyce, AAF Great Lakes Bay Region President. “This year 103 outstanding advertising entries were submitted and yielded the highest percentage of awards from years past. Congratulations to all the ADDY® winners of the Great Lakes Bay!"
Professional ADDY® winners include:
* AGP & Associates, Inc., Midland – six Silver
* AMPM, Inc., Midland – four Gold, five Silver
* The Barckholz Group, Saginaw – one Gold
? ClearRiver Advertising & Marketing, Midland – two Gold, one Silver
* Covenant HealthCare, Saginaw – two Silver
* Delta College, University Center – one Gold, four Silver
* Golden Publishing, Bay City – one Silver
* RedPoint Design Direction, Midland – one Gold, one Silver
* Saginaw Valley State University, University Center – one Gold, five Silver
* TM Design, Midland – one Silver
Student ADDY® winners include:
* Cecilia Bethuy, Central Michigan University – one Silver
* Madie O’Farrell, Saginaw Valley State University – one Gold
* Katelyn Heins, Saginaw Valley State University – one Gold, three Silver
* Jim Leszczynski, Central Michigan University – one Gold, one Silver
* Emily Scheffler, Central Michigan University – one Gold
*James Wilson, Central Michigan University – one Silver
* Sara Wilson, Central Michigan University – one Silver
* Nicole Zwerlein, Saginaw Valley State University – three Silver
The American Advertising Federation – Great Lakes Bay Region exists to serve agencies, clients, media, affiliated suppliers, and aspiring advertising and marketing professionals in Bay, Gladwin, Isabella, Midland and Saginaw counties through networking events, educational courses, lunch and evening speakers’ events, and local ADDY® awards. Learn more at www.aafgreatlakes.org.